Apple's AI Strategy Unveiled: Insights into iOS 18 Features and Release

Apple’s Worldwide Developers Conference (WWDC) scheduled from June 10 to June 14 is anticipated to be a key event for tech enthusiasts. Amidst the usual software and hardware updates, all eyes are on Cupertino to unveil Apple’s AI strategy, potentially revolutionizing its product ecosystem with generative artificial intelligence. Let’s take a technical look at what this could mean for the tech giant and its flagship iOS 18 update.

While Apple has been a major player in the tech industry, its stance on artificial intelligence has been moderately reserved compared to competitors like Microsoft and Google. However, recent reports hint at a shift in strategy, with Apple purportedly investing billions into developing generative AI technologies.

Reports suggest the creation of a proprietary large language model named Ajax and an in-house chatbot dubbed Apple GPT. Additionally, negotiations with tech giants like Google, OpenAI, and Baidu indicate a potential collaboration for cloud-based AI features.

The WWDC conference is poised to be a turning point for Apple’s AI initiatives. Analysts anticipate groundbreaking announcements that could shape the future of Apple products, particularly the integration of generative AI into flagship devices like the iPhone and Mac.

A significant highlight of WWDC 2024 is the unveiling of iOS 18, promising a plethora of generative AI features and a visual overhaul. From enhanced customization options to integration with first-party apps like Apple Music and Siri, iOS 18 aims to redefine user experience on iPhones.

Despite earlier setbacks, iOS 18 is expected to debut in the second week of June, followed by beta testing for developers and a public beta in July. Unique features include a visual redesign inspired by Vision OS, support for Rich Communication Services (RCS), and AI-powered enhancements across various native applications.

Apple’s commitment to long-term support means iOS 18 will likely be available for a wide range of iPhone models, ensuring users across different generations can benefit from its innovative features. However, the extent of feature availability on older devices remains uncertain.

Speculations suggest that over twenty iPhone models will be eligible for the update (review). Here’s a list of all the devices that are expected to get iOS 18 :

1. iPhone XS
2. iPhone XS Max
3. iPhone XR
4. iPhone SE (2nd generation)
5. iPhone SE (3rd generation)
6. iPhone 11
7. iPhone 11 Pro
8. iPhone 11 Pro Max
9. iPhone 12 mini
10. iPhone 12
11. iPhone 12 Pro
12. iPhone 12 Pro Max
13. iPhone 13 mini
14. iPhone 13
15. iPhone 13 Pro
16. iPhone 13 Pro Max
17. iPhone 14
18. iPhone 14 Plus
19. iPhone 14 Pro
20. iPhone 14 Pro Max
21. iPhone 15
22. iPhone 15 Plus
23. iPhone 15 Pro
24. iPhone 15 Pro Max